Logo’s and Slogan’s

Slogans

  • ‘If it isn’t Eastman it isn’t Kodak’
  • ‘You press the button – we do the rest’
  • ‘America’s Storyteller’
  • ‘Share moments. Share life’
  • Kodak Moment’

These are Kodak’s logo’s over the years –

Screen shot 2012-12-13 at 19.04.19

Kodak is the first company to integrate its name and look into a symbol

Screen shot 2012-12-13 at 19.04.48

Focused moved to the Kodak name and the red and yellow ‘trade dress’ colour

Screen shot 2012-12-13 at 19.04.54

The corner curl was introduced into the logo

Screen shot 2012-12-13 at 19.04.57

The marque kept the traditional red and yellow colours and the Kodak name, but a box and graphic ‘K’ element were introduced

Screen shot 2012-12-13 at 19.05.03

A more contemporary typeface streamlined the Kodak name within the current logo style

Screen shot 2012-12-13 at 19.05.06

The box is gone and the logo is more simplified, the rounded typeface and distinctive ‘a’ give the name a more contemporary appearance. The style of this logo is said to offer a ‘more international and universal impact…and to distance the company from its film and processing past’

Logo information source – http://www.kodak.com/ek/US/en/Our_Company/History_of_Kodak/Evolution_of_our_brand_logo.htm

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