Target Audience

The target audience for the rebrand of Kodak is aimed at consumerists, people who like taking photos, capturing memories and moments in their lives but may not be overly interested in the fine detail and composition of an image like professional photographers are. The image and feel of the rebrand wants to look fresh and fun and appeal to a younger / middle age audience (16 – 30 year olds), the brand needs to be strong but show trust and quality if it is to be successful.

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