Target Audience

The target audience for the rebrand of Kodak is aimed at consumerists, people who like taking photos, capturing memories and moments in their lives but may not be overly interested in the fine detail and composition of an image like professional photographers are. The image and feel of the rebrand wants to look fresh and fun and appeal to a younger / middle age audience (16 – 30 year olds), the brand needs to be strong but show trust and quality if it is to be successful.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s