The Brief

  • Understand the Kodak brand and produce effective visual communications
  • Understand the principles of Kodak, fully research into its constitution
  • Understand the vocabulary of branding, developing and applying design strategies
  • Understand the relationship between designers, clients and their audiences
  • Consider opportunities for Kodak’s evolution and communicate a rationale
  • Create a ‘pitch document’ clearly showing the new direction for Kodak
  • Design a new logo and a range of applications
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