What makes a successful brand?

To be a successful brand you need to be talked about positively, this will allow your brand to become recognisable without the use of the company’s name, but by the logo, typeface, slogans, jingle or colours. If people are to support a brand, they expect a high quality, value for money product, good service, a unique selling point and to buy with confidence. To be a really successful brand, the company  needs to have a strong product and service that becomes global and is talked about and bought all over the world.

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