My Logo Development

My Logo Development

For this logo, I included a tagline, the typeface of the tagline is in PTF Nordic Round, it looks soft and contrasts the sharp, crispness of the ‘K’ (Gill Sans). Although I like the simplicity of the logo, I do feel that the tagline ‘developing’ restricts Kodak, it’s good at relating to the film developing side of Kodak, but it doesn’t create a strong rebrand or keep up with it’s digital competitors.

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