I really like this logo, I feel it is very modern but at the same time has aged characteristics about it. I feel that this could be a timeless logo. The colours are bold and the space within and around the logo is visually striking. It could easily be applied to a range of applications and developed so that it could be used for other areas of the company. Although it doesn’t include ‘Kodak’ I think once applied with the product it would soon become very successful and easily recognised.