My Logo Development

My Logo Development

I really like the strength of this logo design, I used typeface Gill sans, I thought about Kodak’s achievements and history and was inspired by their 1987 logo as I feel it has a lot of character. I incorporated arrows, to show that Kodak is using its past to create itself a future, I decided to use the original colour palette as it will be easily recognised by the audience and I feel it is one of the strengths from previous brand identity’s. I feel I could maybe improve this logo by using the original typeface as this will add more character and fun to the logo but relate more closely to the original Kodak.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s