Design for Social Impact – Plan UK – Brief

This is a group project, the members in my group were Shermeen Ahmed, Mo Chowdhury, Stuart Halifax and Rinto Cyriac.

Investing in girls’ education is the right fair and smart thing to do and will help end poverty for generations to come. But we can’t do this alone. We need support fro all around the globe to keep the pressure on the world leaders to ensure that they use their influence to make this a reality.

The brief is to deliver a creative resource that will inspire and motivate our target audience to support Plan’s ‘Because I am a girl’ campaign.

The creative can take any form (for example print or online advertising a video info graphic, an experimental movement), but it must leave audiences with an understanding of:

  • the challenges that girls living in poverty face and their incredible potential
  • the power of educating girls – the solution
  • the urge to take action and get involved by joining Plan’s ‘Because I am a girl’ campaign

Women, men, boys and girls are all part of Plan’s ‘Because I am a girl’ campaign. We are only ever going to challenge discrimination and build a better future if men and boys are part of this work to ensure improved policies, education, choices and opportunities for all.

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