Successful Campaigns

BBC Children in Need


  • One of the biggest children grant makers in the UK
  • The charity has 4 objectives – to be a great storyteller, grantmaker, fundraiser and organisation
  • Their vision is that every child in the UK should have a safe, happy and secure childhood
  • Children in Need has raised over £600 million
  • The money is given to disadvantaged children
  • What makes it good is that the people that donate can see results and where their money is helping
  • It brings communities together and it uses celebrity endorsements

I feel this is a really successful campaign, it connects with the audience emotionally and comically, celebrities get involved, one off TV episodes of the audience’s favourite programmes, trusted and you can see where your money is going in the UK to help people.


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