In conclusion to our brief, we’ve learnt quite a lot of things during the course of creating a campaign for Plan, such as the concept of social impact. This enabled us to focus on how to create our designs that could communicate a message or cause for concern to the audience. It also made us realise the importance of what key concerns we were communicating.
Our main learning outcome for us is how we worked as a group, as last year, we only worked as groups for short projects that would last for a week, therefore once we had to engage with one another through meetings and emailing our creative journeys, we came to realise that there were differences in our thoughts and opinions, which lead to further discussion on resolving these issues, especially when it came to designing.
Due to the separation of tasks, only a few from our group could decide how to design our final work, to improve on this matter, we should have included all of us in our design decisions; therefore we would have all had a better understanding of our approach.
Although it has been difficult in terms of creating new concepts or design decisions, we worked as a team from start to finish, though occasionally we decided as a group some of the decisions, we have put all our efforts in forming our work.