Un-successful Campaigns

Kony 2012

Kony 2012


  • A short film created by Invisible Children Inc
  • The aim was to promote awareness of the Ugandian cult and militia leader, Joseph Kony
  • Kidnapped thousadnds of children, forcing them to either become child soldiers or sex slaves

Initially when I watched this, I though it was a great campaign, it was very factual, connected emotionally with the audience and it seemed really exciting to get involved with, however, when it came to the launch day, nothing appeared to happen and the campaign seemed to disappear, therefore I feel that this makes it an un-succesful campaign as help for these children never arrived and the capturing of Kony wasn’t achieved.


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