Visual Storytelling – Brief

Our world revolves around data, using your computer, your phone, at a bank, in your car, at an airport. It’s the same in most organisations like universities, businesses, governmental bodies, hospitals, supermarkets, they produce and consume large amounts of data.

Data is abstract and meaningless on its own and the sheer amount of data that that exists today presents lots of opportunities for miscommunication. We risk overload.

But there is hope, stories can be key to the way that people experience and understand complexity. There is an increasing need to distill data into meaningful stories so people can understand them. Think Context? Cause? Effect? This is where visual storytelling comes in…the challenge is to visualise a story about what the world might be like in the near future, 2100. You must find raw data to investigate, make sense of it all then visualise the story.


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