Creative Challenge

As the constant development and interdisciplinary applications of new technologies present us with novel forms and scope of information, the way we get into dialogue with this information has also been rapidly transforming into new dimensions. Environments are augmented, needs are multi sensory and audiences are even more sophisticated today with their expectations from the delivery of a designed-message. Graphic designer’s role is no longer limited to what can be seen, but it has evolved into understanding what can be experienced through all sensory modes; touch, see, hear, taste, smell as well as the sense of spatial presence.

The main objective of this project is to allow you to build knowledge and technical ability to design for multi sensory experiences, whilst developing your understanding three-dimensional space and your control of it as a designer.

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