The Brief

The brief asks you to create a new ‘experience’ by reinterpreting an existing museum display of your choice, then create a graphic design solution to present this idea as a top level creative pitch. The new design will improve and enhance the visitors’ engagement with the object and will provide an innovative solution to replace the original by including appropriate technologies and/or physical or virtual material to appeal to other senses.

You will identify and study your target audience for this project, and your new design along with any cultural interpretation attached to it will inform your design solution. You will also research and analyse your selected museum object thoroughly. Your design will be of high standard and will be problem-solving without underestimating its audience’s qualities. You will decide on the style or format of your solution after examining all the factors effecting your interpretation.


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