Below are characteristics of what I feel make up a Smart Car and I also asked the Smart Car UK Facebook page and the Smartz Forum for their opinions. I have highlighted the characteristics which I feel are the strongest and use these to start creating typographical design ideas around.



Below are screen shots of comments made on the Facebook post on Smart Car UK’s page. I found that these comments were helpful and they made me look at the practicality and uses of a Smart Car from other perspectives.



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