Below are designs for this brief from students from other universities which I have found very inspiring and helpful
Adam Stanway – http://adamstanway.tumblr.com/tagged/national-trust
I really like the concept behind his idea and how he has created a mixture between wildlife, adventure and the work place. I like the formats that he has produced such as posters, DPS, mugs and water bottles.
Luvena Jade Petty – http://www.behance.net/gallery/National-Trust-D-AD/13271431
I really like this idea and I think that it integrates smoothly into the National Trust. I also like how the technology is part of the activity as the target audience nowadays are ruled by their smartphones, I think it is a simple yet effective idea.
Charlotte Rotherham – http://c-rotherham1215-dp.blogspot.co.uk/2014/01/responsive-d-national-trust-brief.html
I like the vector images and the colours used in this project and I think the logo is effective, however, I feel that this isn’t suited for the target audience as it still has the feeling of being aimed towards older people.
Alice Beavon – http://studentshow.com/gallery/National-Trust-D-AD/14126281
I love the concept of turning your childhood memories into new adulthood memories as I feel everyone will be able to join in with this, I also love the simplicity yet effectiveness of the images as they have a childlike feel about them.
Tristan Palmer – http://tristan-palmer.com/a-guide-to-eutopia/
I love this campaign, I think the use of photography is strong and relates to the National Trust, I like how type and paper have been used and photographed to inspire people.
Sam Lihou – http://samlihou.com/nationaltrust.php
The idea behind this campaign is to make people celebrate the unnoticed, magnificent little things in their lives. The group designed a supporting app which brings their campaign together and appeals to the modern visitor.