Final Major Project – The Brief

The task is to design and create a children’s book targeted towards Key Stage 1 or Key Stage 2 education that will appeal to younger audiences using fun pet like characters that children can relate to from their different personalities and backgrounds, covering different ethnicities and abilities. The content should use simple language with rhythms to engage the child throughout and the story/stories should have a strong message that children can relate to and cover topics such as relationships, healthy eating, activities, the environment and social media. Typography should be carefully chosen to meet the requirements of the target audience and imagery should be fun, colourful and engaging. Consider whether the book will work more successfully as a single edition or as a series and think about if/how the idea could develop across different formats such as animations, merchandise and toys.

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